AIMS + PURPOSE

"The appeal to understand the intention, aims, goals,

objectives or purposes of an action, event or entity."

CHARACTER + CREDIBILITY

"The ethical appeal, influence emotion, behavior and moral, means to convince credibility and character."

LOGIC + REASON

"The appeal to logic, means to convince and use logical arguments and supportive evidence or reason."

EMOTION + VALUES

"The appeal to the emotions of the audience, and evoke values, beliefs and feelings that reside within."

TIME + OPPORTUNITY

"The appropriate tone, structure and arrangement of the right, critical or opportune

moment in time.

CONTEXT + LOCATION

"The appeal to the context, appropriate position and location supporting the event or the moment."

RHETORICAL APPEALS

. ETHOS . LOGOS . PATHOS . KAIROS . TOPOS . TELOS .